It is no secret that marketing to women is a top priority in the healthcare marketing industry. Women make up to 80% of all healthcare decisions for their family, according to the United States Department of Labor. It doesn’t matter if your practice is offering pediatric or orthopedic services, women are making the majority of decisions on what care to receive and where to get it.
Marketing on a gender-focused campaign has always walked the line between successful and stereotypical because when marketing to women, gender is often the only demographic considered. There are more factors to consider when marketing…
Want to ditch “Banner Blindness”?
Picture this: You are watching a video on updates about the COVID vaccine, or even just watching your favorite dietitian’s vlog and there is a costly Ad in your side bar about Dr. Bob’s emergency clinic offering free drive-thru COVID testing every third weekend of the month. Would you have even noticed the Ad or blocked it out of your mind? Advertisement studies show that nine times out of ten you would completely ignore these visual ads.
This phenomenon is called “banner blindness” and refers to when a website visitor consciously or subconsciously blocks out advertisements sidebars or banners. This…
What’s the worst thing that can happen to your practice? Mediocre reviews, a lack of new patients, or maybe even a global pandemic? These certainly won’t help, but the real answer is “none of the above.”
The real answer is an unwillingness to reach your customers or adapt your messaging to their changing needs. We’ve spent too much time marketing and enabling our clients, overcoming countless disruptions in the healthcare space to think any other factor could come close. The evidence is clear.
Business in our industry has changed, likely forever. You can wait around, hemorrhaging patients, and new business opportunities, or you can change too. COVID has catapulted technology to the front lines of healthcare. Telemedicine, a tool gaining popularity in early 2020, is now standard practice with many insurance providers offering service coverage. …
Frequently, when on-boarding a new client, we discover their medical practice has previously executed some level of advertising. This advertising usually takes the form of a reactionary measure to offset a slowdown or answer competitive pressures. Practice managers saw the “writing on the wall” a few years back after many such practices discovered competitors making moves online to attract new patients. They would dabble, test, and validate the effectiveness of online marketing, leveraging the ubiquity of Google’s search engine and its AdWords platform. After some early success, Pay Per Click (PPC) advertising by way of Google became an integral part of lead generation, engagement, and patient recruitment.
Fast forward, and Google AdWords is now just Google Ads. Besides the strategic name change, Google still happens to be the 9-million pound gorilla if you’re marketing focus is keyword bidding. The search giant spent that time growing and refining their advertising platform, and what’s more, every competitor and company out there has caught on. The secret’s out. So, unless you want to bust your entire marketing budget or experience mediocre results, you better have a strategy for ad spend, building compelling creative, and proper execution when it comes to utilizing Big G.
What is so attractive about Google Ads…
What’s the probability that your healthcare practice will return to normal patient levels as soon as the government eases restrictions on clinical groups and private practices?
Almost Zero, and here’s why:
Spoiler alert: It may take more than a simple email or phone call to patients to bounce back to pre-coronavirus case volumes. You’ll have to lean more heavily on the communication tools and marketing strategies you used previously (you have those right?).
It’s not anyone’s fault (ask your therapist). A global pandemic of this magnitude tends to catch people off-guard while inciting fear of the unknown, and in the COVID19 wake — a recent study conducted by Revive Health has provided a glimpse of what the next few months could look like for clinicians reopening their practice doors. …
Hipp-O-Matic
We tap into our 20+ years of brand building and marketing expertise to improve the digital patient-clinician experience.
