It is no secret that marketing to women is a top priority in the healthcare marketing industry. Women make up to 80% of all healthcare decisions for their family, according to the United States Department of Labor. It doesn’t matter if your practice is offering pediatric or orthopedic services, women are making the majority of decisions on what care to receive and where to get it.

Marketing on a gender-focused campaign has always walked the line between successful and stereotypical because when marketing to women, gender is often the only demographic considered. There are more factors to consider when marketing…

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